This is the year that the term “Oprah money” has officially changed to “Netflix money.”
The streaming giant, which has been dropping tens of millions of dollars on exclusivity deals with major comedians like Chris Rock and Dave Chappelle as of late, announced on Tuesday that it had inked yet another deal with a big-time comic: none other than Jerry Seinfeld. This of course comes as no surprise, given Netflix’s clear strategy, Seinfeld was something of a no-brainer and we said as much when we wrote about Amy Schumer’s deal.
The deal is multi-faceted. Under the terms, Seinfeld will produce two new stand-up specials and 24 additional episodes of Comedians in Cars Getting Coffee, the full rights to which Netflix acquired from Crackle. What’s more, Seinfeld will also assist in the development of both scripted and non-scripted projects for the service. While no dollar figures have been announced yet, outlets like The Hollywood Reporter are saying that the contract could be for as much as $100 million.
Seinfeld had this to say of the move:
“When I first started thinking about Comedians in Cars Getting Coffee, the entire Netflix business model consisted of mailing out DVDs in envelopes. I love that we are now joining together, both at very different points. I am also very excited to be working with Ted Sarandos at Netflix, a guy and a place that not only have the same enthusiasm for the art of stand-up comedy as I do, but the most amazing technology platform to deliver it in a way that has never existed before. I am really quite charged up to be moving there.”
Seinfeld now joins the ranks of Chris Rock, Dave Chappelle, Ali Wong, Aziz Ansari, Bill Burr, Jim Jefferies and a host of others who have all gone the route of the Netflix exclusive, and the route of Chappelle, and Rock and most likely Schumer as far as big paycheck specials are concerned.
Who’s left in terms of comedy giants to sign a giant deal? Would Louis C.K. go Netflix for the right dollar amount? Eddie Murphy? Would Albert Brooks, Jay Leno or David Letterman rate a multi-million dollar paycheck with the streaming giant or has Netflix gotten all the giants it’s going to get?
Before long, Netflix may just buy the rights to “comedy” in general and call it a day.