Will Smith Finally Addresses Wild, Wild, West Honestly

While speaking at Cannes Lions, Will Smith spoke about his role as an actor and now, marketer:

“I had so much success that I started to taste global blood and my focus shifted from my artistry to winning. I wanted to win and be the biggest movie star, and what happened was there was a lag — around Wild Wild West time — I found myself promoting something because I wanted to win versus promoting something because I believed in it.”

“I consider myself a marketer. My career has been strictly being able to sell my products globally, and it’s now in the hand of fans. I have to be in tune with their needs and not trick them into going to see Wild Wild West.”

The problem is, Will, you didn’t trick enough people into going to see it.

Read more at uproxx.

Read More Stories From the IB Wire

.

.