WTF: Music Videos Getting Retroactive Product Placement
at
A new deal between Universal Music Group and media-tech company Mirriad and French advertising firm Havas, is allowing product placement and ads to be placed in music videos retroactively.
“We know that millenials have different behaviors: 35 percent of them don’t watch broadcast TV anymore and 90 percent of those who watch replay TV are skipping ads,” adds Dominique Delport, global managing director for Havas. “We do think that quality video inventory is still an issue and only a small part of all of YouTube is advertiser-friendly. Creating engagement through brand presence within the content itself is incredibly relevant.”
Look here you young bastards. You are gonna watch ads whether you know it or not.
Read more at rollingstone.com
Read More Stories From the IB Wire
.
.
