The NFL’s New Target Demographic: Kids
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Nickelodeon’s NFL Rush Zone: Season of the Guardians is a new series rolling out Friday, co-branded by the NFL and Nicktoons. The hero is 11-year-old Ish Taylor, who lives in Canton, Ohio — conveniently home to the Pro Football Hall of Fame. Peter O’Reilly, the NFL’s vice president for fan strategy and marketing, says Ish and his friends are superheroes called “guardians.” Hopefully they will battle movies that show people gambling on NFL games.
Read more at wnyc.org.
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