Jim Gaffigan Brilliant Graffiti or Brilliant Marketing!?

Walking through Times Square you get bombarded by more advertising than most people in other states see in their lifetime.  There are some ads the size of buildings, and others the size of a tiny phone booth.

This ad for Jim Gaffigan’s TV Land series has either been the victim of some brilliant street graffiti or a brilliant TV Land marketing campaign.  Either way, when people notice a tiny ad in Times Square from a block away, you’ve won.

The show is based on Jim’s life as a married man with five kids, and is described as “one man’s struggle in New York City to find a balance between fatherhood, stand-up comedy, and an insatiable appetite.” Adam Goldberg, Ashley Williams and Michael Ian Black co-star.  The Jim Gaffigan Show starts this summer on TV Land.

jim gaffigan show close jim gaffigan show far

The Answer? SPOILER ALERT! It’s viral.

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