Comedy is huge in America, and the Hispanic population is on the rise so the timing is perfect for the launch of a brand new digital content studio. Today Lorne Michaels’ production arm Broadway video announced the creation of ‘Mas Mejor’ to fill that gap. Saturday Night Live Alums Fred Armisen and Horatio Sanz have joined up with Broadway to bring Latino comics to the forefront.
The new studio was announced this week as part of Advertising week, according to Adweek.com. Mas Mejor says they are targeting youth, and have already tapped stand up comedian Gina Brillon, sketch group Room 28, and vine star David Lopez. Sanz and Armison are planning to take on a variety of roles which may include directing, producing and mentoring the comics to produce “SNL style” short-form comedy series, sketches and videos, and include both Spanish and English content.
Mas Mejor will distribute its programming through a dedicated website as well as through other markets including NBC Universal Telemundo. “This is going to be a place where people can go to and know that it’s going to be good stuff,” Sanz said. “We’re going to try and get the taste level a little higher.”
NBCUniversal also sponsored an Emerging Talent Festival in Chicago this summer along with Second City, spotlighting great diverse comedy including some strong hispanic talent. Ramon Rivas, Dominizuelan’s Wendy Mateo and Lorena Diaz and soloist Chucho Perez, were just a few of the stand out hispanic performers who took the stage.