The long, twisting rabbit hole of insanity and fried chicken that is KFC’s recent ad campaign has taken yet another turn. In the fast food joint’s latest commercial, Colonel Sanders (played by Jim Gaffigan) gazes at a wall of celebrity faces and ponders who the next Colonel should be. The top 3 contenders seem to be SNL alum Tim Meadows, a golden retriever (who rocks a bolo tie with authority,) and Gilbert Gottfried. Just yesterday, a Facebook group called “Make Gilbert Gottfried KFC’s New Colonel Sanders” sprung up with the hopes of starting a social media campaign to get the famously crass comedian selected as the new down-home chicken king.
In case you haven’t been following along with the often confusing and surprisingly funny ad campaign, here’s a summary: A little less than a year ago, a series of strangely hilarious ads were released featuring comedian Darrell Hammond as the infamous Colonel Sanders, complete with all white suit, bolo tie and stark white hair.
Only a few months after Hammond’s debut as the Colonel, a new ad came out claiming Norm McDonald, dressed as Colonel Sanders, and that Hammond was just an impostor. McDonald maintained the role for 5-6 months when, just last month in a pre-Super Bowl ad, KFC aired a bizarre, somewhat psychedelic farewell video to his iteration of the character. Days later, a new commercial showed Jim Gaffigan as the “real” Sanders who had only been having a bad dream.
Gaffigan’s stint as the KFC founder, though only a month in, has produced similarly strange and amusing ads. Now that we’re all familiar with the order of events, however, it shouldn’t come as a surprise that KFC is already toying with the idea of replacing Gaffigan with Gottfried, or realistically, any comedian.
The “Make Gilbert Gottfried KFC’s New Colonel Sanders” Facebook group already has 2,700 likes and has established a hashtag to try to gain some attention for their cause: #GilbertNextColonel. Whether they will be successful or not, we will all just have to wait and see.
Gottfried may be a tame choice. This marketing campaign has become so bizarre at this point, the golden retriever with the bolo tie could get the job and most of us probably wouldn’t bat an eye. Does he do stand up?