“Man of Steel”. It’s a Bird. It’s a Plane. It’s a Marketing Strategy.
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The new Superman movie hasn’t hit theaters yet, but already made the record books by becoming the movie with the most commercial tie-ins in film history. “Man of Steel” has teamed with 100 companies to put out Superman related products and promotions. Those include Kellogg’s, Walmart, Chrysler, Gillette, and Carl’s Jr introducing “Super” Bacon Cheeseburgers – which ties in with the Lipitor promotion for people with super high cholesterol.
Read more at businessinsider.com
