Comedy Central is #1 With Millennial Men
Comedy Central announced today that 2018 is bringing in big numbers among millennial men- specifically men aged 18 to 24 and men aged 18 to 34. The all comedy platform finished January as the #1 entertainment network in cable across total day with millennial men.
Coming off its highest-rated week of 2017, Comedy Central shot out of the gate in 2018 to become the #1 full-day cable entertainment network for January among Men 18-24 and Men 18-34, during which the #1 brand in comedy registered its highest-rated month since September 2017 in total day among Adults 18-49 and 18-24, Men 18-34 and 18-24, and Women 18-49.
Year-over-year Comedy Central saw total day gains of +3% among Total Viewers and Adults 18-49 driven by a surge among Women 18-49 (+19%) and Women 18-24 (+29%). January marked its highest-rated month with Women 18-24 since April 2015. Overall, Comedy Central’s total day share among Adults 18-49 grew by +8% compared to the prior year.
Off linear, streams on Comedy Central’s owned and operated digital platforms were up +34% in January versus the year-ago period, led by The Daily Show with Trevor Noah and stunts surrounding Broad City and Corporate.
Factoring into the big gains in January were a New Year’s day marathon of Chappelle’s Show (up +47% among total viewers and +40% among Adults 18-49 vs. YAGO) and the return of Drunk History, the premiere of scripted series Corporate, and newly acquired series The Office.
