The First Time We Didn’t Trust Cosby…30 Years Ago
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Thirty years ago Coca Cola made one of the biggest blunders in marketing history: taking away the number one selling cola in the world, and then insisting that the new cola that they were providing was better. (more on that at adage.com.)
Who did they they put on the front line for their new campaign? America’s most trusted voice, Bill Cosby.
America wasn’t buying it, but that didn’t phase Dr Cosby. It was like Bill was telling us dozens of unconnected women were all lying when they were telling us Bill drugged and raped them. Have some nostalgia–watch these vintage ‘New Coke’ ads from 1985 with Bill Cosby selling hard against mounting evidence that no one believes him. He doesn’t break a sweat.
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