McDonald’s Thickening Their Burgers, Since All-Day Breakfast Failed

mcdonalds_jef_130111_wmainMcDonald’s is making more adjustments after their all-day breakfast campaign didn’t fare too well. They have announced that they will be thickening their burgers, in an attempt to add more flavors and higher quality to their patties. They will do a trial run in London McDonald’s first, before expanding this summer. McDonald’s is playing this move smarter, using the dirty Brits as guinea pigs before us Americans get the good stuff.

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