Jack Daniels Sued Over Use Of “Fireball”
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And so began the great Cinnamon Whiskey War of winter 2015. Sazerac, the company the makes Fireball, the ultimate college liquor has filed a lawsuit against Jack Daniels. Sazerac has found examples of Jack Daniel’s using “Fireball” as a Google AdWord to trigger paid advertisements that would appear at the top of a search for the term for their own brand of cinnamon whiskey. Somewhere a cold, alone and depressed bottle of Jagermeister is missing when it was the go to choice for frat boys.
Read more at courier-journal.com.
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