If You Can’t Beat Them, Buy Them: Budweiser’s Gobbling Up Craft Beer
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InBev, the parent company of Budweiser, sees the writing on the wall. Budweiser’s sales are dropping every quarter while the craft beer industry is getting bigger and bigger and making more and more money. So their solution is not to make Budweiser taste better, but just buy all the competition. That micro beer isn’t tasting so local now, is it? You might as well give up now and just start drinking all that Bud Lite Lime they’ve been pushing on you all year.
Read more at bloomberg.com.
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