Canadian Radio Station Cutting Off Songs To Keep Listeners From Being Bored

AMP Radio in Calgary is cutting all its song short, normally to around two minutes each so they can get more music into the day. The VP of programming explained.

When you think about why songs are the length they are it goes back to the ’50s and ’60s. If you wanted to be on the radio or you wanted to be in a jukebox, which is how people heard their music back then, you had to be on a 45 RPM record. So that was the way it was done. And here we are 60 years in the future where every medium — TV, print, obviously Internet — everything is being revolutionized and how content is being digested is changing. And radio has yet to question why things are the way they are. As we look to people’s changing habits and changing attention spans and watch people on their iPod listening to half a song and forwarding on to the next one we sort of came to the conclusion that maybe it was time to rethink why songs are the way they were.

RIP solos.

Read more at consequenceofsound.net.

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