@Midnight Will Stick Around Another Year

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Chris Hardwick’s nerd culture media empire won’t exactly expand with the renewal of his Comedy Central late-night show “@midnight”, but its presence has been maintained.

The cable channel announced a 40-week renewal of Hardwick’s show for its fourth season through 2017, a far more ambitious order than most shows will ever get. As a talk show, “@midnight” has the constant fuel of pop culture to power its weekly incarnations and just scored a second Creative Arts Emmy for Outstanding Creative Achievement in Interactive Media Social TV Experience.

Comedy Central’s fondness for the vertically integrated show makes sense; Hardwick’s digital presence combined with his brick-and-mortar holding in the Nerdist Theater and School is a wildly successful synergy of many platforms. The network’s looking to return “@midnight” to its original midnight time slot instead of its more recent position at 11:30 PM. As online streaming makes time slots more of a moot point and the options are only half an hour apart, this reordering seems strange and not entirely needed. Obviously, the network must be hoping to snag a larger audience if the show is set back half an hour but with the show’s obvious success, this seems like busy work and not meaningful. However, with all of Hardwick’s projects and his job hosting multiple shows, wiggling around an existing show is more feasible than spawning a spin-off.

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Rachel Crowe

The most notable lies Rachel Crowe has ever told were that she has 10 children (no twins), she’s running a marathon retracing the path her ancestors took to evade the IRS and that she found childcare for 10 on a Saturday night. She’s also a stand-up comedian and dog walker living in Los Angeles. Follow Rachel on Twitter @Racheddar or on Instagram @thelma_and_disease. Or don’t, but at least appreciate those fresh hot puns.
Rachel Crowe

Rachel Crowe

The most notable lies Rachel Crowe has ever told were that she has 10 children (no twins), she’s running a marathon retracing the path her ancestors took to evade the IRS and that she found childcare for 10 on a Saturday night. She’s also a stand-up comedian and dog walker living in Los Angeles. Follow Rachel on Twitter @Racheddar or on Instagram @thelma_and_disease. Or don’t, but at least appreciate those fresh hot puns.