There’s Serious Gender Bias in Video Game Marketing
Are video games just for boys? The people who sell them seem to think so. In this clip from Adam Ruins Everything, comedian Adam Conovor explains why and how video games evolved from being gender neutral to being marketed relentlessly toward males.
As he explains, it wasn’t until Nintendo decided to introduce the original Nintendo gaming system, which was sold in the toy aisle, that video games were marketed to boys even though more adult women play video gams than teenage boys do.
In the truTV series Adam Ruins Everything, host Adam Conover employs a combination of comedy, history and science to dispel widespread misconceptions about everything we take for granted. Adam is like that friend who knows a little bit too much about everything and is going to tell you about it…whether you like it or not.
It’s everything you didn’t want to need to know.
