The 10 Most Sincere Answers From the Taco Bell President’s Reddit AMA

Published by Interrobang Staff at March 28, 2014

Brian Niccol, president of Taco Bell, went to Reddit to shill their new breakfast menu. What followed was a thread with with nearly 11k upvotes and over 2k comments.

What’s odd is Woody Harrelson got destroyed on Reddit for not wanting to answer a question about a possible sexual assault in his past but the President of Taco Bell can whore out his company and everyone loves it.

These are the ten most heartfelt answers he gave in this groundbreaking AMA.

1. How much have your sales increased in Colorado since the legalization of marijuana?

420% (But seriously what is 4/20?)

2. What’s the worst thing about being the president of Taco Bell?

It is the greatest job ever. Only thing better would be the CEO…

3. What’s your favorite kind of soup?

Tortilla soup, of course.
Oh, and I_smell_awesome too.

4. Is it fair to say that the average Taco Bell visitor is a 18-34 year old man?

None of our customers are average. We have a lot of young males and females that come to Taco Bell. Its more about living mas.

5. Hey Brian! Mod of /r/trees here. Our users love your food. We were hoping you might be interested in supporting reddit by advertising on our sub. (just a reminder 4/20 is coming up) Thanks for the gold guys!

I’m glad you love our food. What’s 4/20?

6. What’s really in your “meat”?

This is going to surprise you… our beef is beef with wonderful seasonings and I eat it every day.

7. How did you get your position?

I found something that I really love and I wasn’t afraid to fail.

8. How does Taco Bell seek to keep menu items consistent between locations? Sometimes, burritos and tacos are great, but at other locations, they really suffer. I still love it 90% of the time, but the consistency makes me wonder sometimes.

Sorry about that. We are trying to have orders be correct 100% of the time and when there are mistakes, we want to correct as quickly as possible.

9. Hey, really nice that you’re taking the time to do this!

I always think of Mexican food as a great genre for breakfast- take Huevos Rancheros, for instance, or Chilaquiles. Sadly, Taco Bell breakfast looks very similar to McDonald’s- a waffle wrapped around sausage? Another sausage egg burrito? A Crunchwrap with what looks like the contents of a… sausage egg burrito? Why bother to go to Taco Bell for breakfast for any reason other than it happens to be closer than another fast food place?

We are just getting started with the breakfast menu. Have you had a Cinnabon Delight or AM Crunchwrap yet? It may change your mind.

10. Were there obstacles when you were creating the breakfast menu?

We had to have a menu that consumers would love, would be a terrific value, and our Team Members could execute flawlessly every time.

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