The team at Superfly has announced the launch of “The Seinfeld Experience”, coming to the Gramercy neighborhood of Manhattan this fall.
This ticketed attraction will immerse fans in the legendary TV show like never before through set re-creations, memorabilia, costumes and props. The launch coincides with the show’s 30th anniversary.
JRA, the team behind the groundbreaking design of the National Comedy Center in Jamestown New York is collaborating with Superfly’s internal creative and production team to provide planning, design and implementation of the attraction, which is being produced in partnership with Warner Bros. Consumer Products.
The ticketed experience promises fully interactive exhibits and a retail store with limited edition and exclusive merch as well.
Seinfeld premiered thirty years ago on July 5, 1989 and grew to become one of the greatest, and most well known sitcoms in television history, running for nine season on NBC winning numerous Emmy, Golden Globe and People’s Choice awards. The show launched numerous careers and inspired small talk, first date talk, and shared cultural references for multiple generations.
It was named the greatest television show of all time in 2009 by TV Guide, was listed in the top five of the 100 greatest television shows of all time by Rolling Stone in 2016, and was identified
as the best sitcom ever in a 60 Minutes/Vanity Fair poll in 2012.
“Because I am Seinfeld, for a long time I was the only person to actually have the Seinfeld experience. Now, these crazy Superfly people are going to make it so lots of people can interact with our silly 90’s TV show,” said Jerry Seinfeld. “All I can say is, in the general context of the world we live in, this now seems completely normal.”
“We’re thrilled to bring The Seinfeld Experience to life in an innovative way, combining nostalgia with immersive entertainment, and getting fans closer than ever before to the show and its beloved characters,” said Jonathan Mayers, Co-founder, Superfly. “A show as iconic as Seinfeld should be celebrated with an experience that truly matches its legacy and enduring influence.”
“As our fans celebrate the 30th anniversary of SEINFELD, we are thrilled to partner with Superfly to introduce an authentic experience that pays tribute to the sitcom’s most iconic scenes, catch phrases and characters,” said Peter van Roden, Senior Vice President of Global Themed Entertainment, Warner Bros. Consumer Products. “Since it premiered back in 1989, SEINFELD has been a cultural touchstone for so many and we hope that through this experience fans will be able to relive their favorite moments.”
In 2015, a replica of Jerry’s Apartment was set up in New York City’s Milk Studios, generating lines around the neighborhood. All indications indicate that this new experience will be more extensive and interactive.
Located in the Gramercy neighborhood in Manhattan, the ticketed experience will open in the fall, operating 7 days a week. Tickets will go on sale in the coming months and will be available for purchase through February 2020 via www.theseinfeldexperience.com.
The Seinfeld Experience is the latest Warner Bros. Consumer Products and Superfly collaboration. Superfly, live entertainment producers and co-creators of large scale music festivals such as Bonnaroo and Outside Lands, launched its comedy festival, Clusterfest, in 2017.
The inaugural Clusterfest, which included Jerry Seinfeld as a headliner, featured a full set recreation of the iconic SEINFELD apartment along with the Superfly-created Monk’s Cafe and Soup stand facade serving themed food and drink.
Additional details will be available in the coming months. For more information about The Seinfeld Experience please visit www.theseinfeldexperience.com and follow @theseinfeldexperience on Instagram.