Matt and Trey To Start Important Studios

trey and mattThe creators of “South Park” and are starting their own studio, putting in their own cash as well as investors.

The new company is to be called Important Studios and hopes to be just that. With an estimated value of $300 million built on revenue from “South Park,” now in its 16th season on Comedy Central, and the Broadway megahit “The Book of Mormon,” the studio will have the power and money to approve television, movie and theater projects, including a big-screen version of “The Book of Mormon.”

Read more at nytimes.com.