JT Has Conquered Music, Movies, Myspace and Now Budweiser
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Where does he find the time!? He’s Budweisers new “creative director” for Bud Light Platinum. Here’s what the company’s vice president of marketing had to say about JT:
“Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum’s identity in the lifestyle space.”
Sounds like he’s just going to shill his music in Bud Light Platinum commercials. Don’t know how that’s going to change the beer’s identity, since as of right now it’s just regular Bud Light but it gets you drunk faster.
Read more at billboard.com.
