By studying what shows get bootlegged the most online. They study torrent statistics to see what people are watching the most. Their aim is to battle the torrenters out there simply by making it easier to watch whatever you want.
When they expanded to the Netherlands, they saw that Prison Break was the most torrented show in the country, which prompted them to acquire it. Now all they have to do is start offering movies the day after they come out in theaters to appease all the bootleggers in the States.
Read more at torrentfreak.com.
* * *