Disney’s New Idea: Bring Your iPad To The Movies
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Disney wants everyone to break out their iPads at the movies. The company is set to re-release “The Little Mermaid” in theaters with their Second Screen technology. With Second Screen, everyone is invited to download the app and then show up at the theater with their iPad to watch along with the film. Disney is currently shooting a new pre-show intro that says – Turn on all devices. Talk as loud as you can. And please, make your babies cry during the film”
Read more at theverge.com
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