Budweiser’s for Old People!?
at
Budweiser’s in trouble. They’ve had declining sales for the last 20 years. In 1988, one in four beers sold was a bud, now it’s one in twelve. Their clydesdale marketing campaign makes them look old and stale to a younger generation, and the craft brew market is only getting bigger.
Budweiser is also looked upon as a beer people drink who don’t really care about beer. Is the time of the King of Beers over? Will it eventually end up in the budget beer aisle along with 15 packs of Strohs and Old Milwaukee?
Read more at time.com.
