Bob Dylan App Unlocks “Tempest” Downloads Scavenger Hunt Style

Bob Dylan teamed up with creative agency CNNCTD+ to promote his album “Tempest” through the Sound Graffiti iPhone App. The app enables the user to hear the album for free at certain geographical locations that are meaningful to Dylan. Also, people can unlock more and more content by visiting these iconic locations from Dylan’s past. According to one of it’s creators:

“A few are locations relevant to some of Bob’s album art. Like Jones Street in New York, from the Free Wheelin’ album cover, around the corner from his studio at 161 West 4th Street. Other locations were where he had performed and the rest are locations where music or art is an attraction. We wanted to tag local mom-and-pop and indie record stores to drive traffic to some original music retailers.”

Found at AdWeek.com.