Zima Could Be Coming Back To Stores
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Zima, the clear “alternative to wine coolers” that tasted a bit like Sprite was sold from 1993 to 2008. Its heydey was in the mid 90’s during the clear bev explosion and it was used by frat boys everywhere to get girls who didn’t like the taste of alcohol to drink. A MillerCoors spokesperson told AdWeek that the drink could be coming back for a limited time run. So 90’s nostalgia is getting so crazy that they’re just bringing everything back now, what’s next? A Cop Rock reboot!?
Read more at adage.com.
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