The Record Breaking Instagram Egg Had a Message About Mental Health

It turns out the egg that broke Kylie Jenner’s record for most liked photo on Instagram was actually part of a larger message to promote mental health awareness. The egg was an attempt to share a positive message with no gender, or race attached that would address the pressures of social media. The egg’s next stunt is planning a luxury music festival of its own in the Bahamas.

Read more at nytimes.com.

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