The Weather Channel made good on their promise to start naming major winter storms. And this week’s nor’easter has been named Athena. The National Weather Service hasn’t approved this and asked the Weather Channel to stop using the name. Apparently only violently destructive hurricanes that claim lives can have cute girl names.
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I think they just name storms so you can refer to them later, rather than saying "remember the nor'easter of Nov. 7th-9th, you know the one that hit south east U.S. on the 7th, but didn't really make landfall until the night of the 7th in New Jersey and New York. You know the one. That sucked."