The 5: Commercials to Make You Cry


The 5:  Ads that Pulled Your Heartstrings

Most commercials are shit, but some are like tiny little movies that sell things.  And we hate to admit it but every now and then, a commercial catches us with a lump in our throat.  Here are five commercials that tugged at our heartstrings, and even made a few of us outright cry.

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  • Hallmark – “Active Duty” 2011.  Hallmark has the patent on tearjerker commercials. Here’s one where they use some basic elements to get us crying. A soldier stationed far from home. It’s Christmas time. He’s a dad. And then to top it all off, they bring in the greatest Christmas special of all time.  Watch it here.
  • Proctor and Gamble “Olympics – They’ll Always Be Kids” 2012.  If the Olympic Summer Games weren’t enough to make us emotional, Proctor and Gamble put together an ad that thanks all the Olympic moms. Mom and Patriotism, that’s a perfect recipe for tears. Here we see our Olympic athletes as little kids in a commercial that takes the gold in the tearjerk. Watch it here.
  • Pedigree – “Dog Adoption” 2009.  Animals are a sure thing when it comes to commercials that make us cry, especially dogs. Pedigree dog food was sponsoring an adoption campaign. Here we see a sweet dog who’s daydreaming about how sweet life would be if he just had home and was out of that cage.  Watch it here. 
  •  Google Chrome – “Dear Sophie” 2011.  Dads and their daughters. Just the sound of that makes people sentimental. This Google Chrome ad from last year takes us from sentimental to weeping in a minute and a half. It’s a dad using Google to put together all his beautiful memories to share with his daughter when she’s older. They grow up so fast. (sniff)  Watch it here.
  • State Farm – “I’ll Be There” 2009.  State Farm insurance is brutal on the emotions in this commercial. They bring it all. Homes destroyed, cancer survivors, the elderly displaced and soldier moms coming home. And if you aren’t crying yet, just wait. They put it all to the Jackson 5’s “I’ll Be There”.  Watch it here. 

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42 Comments

  1. Binary Daoist

    November 9, 2012 at 12:11 pm

    Fortunately I haven’t had cable since 2008 so I haven’t seen any of these…

    • jerkaruso

      November 9, 2012 at 12:25 pm

      @Binary Daoist ugh

      • Binary Daoist

        November 9, 2012 at 1:28 pm

        @jerkaruso I still watch TV, just not enough to justify cable…  I rather spend a hundred bucks on a few shows I love and save a grand per year not having cable.

      • AaronInDunedin

        November 9, 2012 at 2:00 pm

        Shit. You just made me realize I spend $1800/yr  on cable/internet/phone. @Binary Daoist  @jerkaruso

      • jerkaruso

        November 9, 2012 at 2:33 pm

        @Binary Daoist actually, that’s 100% fair. I was just being a dick.

      • Binary Daoist

        November 9, 2012 at 2:37 pm

        @jerkaruso  Hakuna matata…  my post comes off as too cool for tv… which I’m def not…  TV is finally good again…  I do miss watching hockey though…  not like it matters in 2012.

      • DeathProof

        November 9, 2012 at 2:52 pm

        @Binary Daoist  @jerkaruso I;’m too cool for TV.

  2. Foggy_Otis

    November 9, 2012 at 12:12 pm

    That damn Sarah McLaughlin ASPCA commercial kills me every time!

    • jerkaruso

      November 9, 2012 at 12:25 pm

      @Foggy_Otis I’ve never made it through the entire thing. GRAB THE REMOTE!!! CHANGE IT!

      • Foggy_Otis

        November 9, 2012 at 1:03 pm

        @jerkaruso shit, now when i hear that song, i’m out!

      • TBVickroy

        November 12, 2012 at 1:07 pm

        @jerkaruso  @Foggy_Otis
         I gotta have the remote handy or my wife is screaming at me 10 seconds in to change it.

  3. harlequincy

    November 9, 2012 at 12:20 pm

    Budweiser Clydesdale commercial!? Niagara falls Frankie Angel

  4. Ezra_san

    November 9, 2012 at 12:52 pm

    Are men allowed to cry while watching commercials?

    • Foggy_Otis

      November 9, 2012 at 1:04 pm

      @Ezra_san Girly men are expected to!

      • Ezra_san

        November 9, 2012 at 1:26 pm

        @Foggy_Otis I guess I’m a girly man. Haha.

    • Narc Zito

      November 9, 2012 at 2:35 pm

      @Ezra_san Just ask yourself.  Would Ron Bennington cry?  The answer is no.

      • Ezra_san

        November 9, 2012 at 2:45 pm

        @Narc Zito I love Ronnie, but he doesn’t exactly exude warmth. #BlackHeart

      • ScumbagSteve

        November 9, 2012 at 11:08 pm

        @Ezra_san  @Narc Beneath Ron’s cold, tough exterior lies a heart of stone.

  5. LizSetsFire

    November 9, 2012 at 12:55 pm

    The google commercials lately kill me. The girl video chatting with her dad from college, her mom died and she misses home and her says if she did it so can you.. Jesus Christ.

    • TBVickroy

      November 12, 2012 at 1:06 pm

      @LizSetsFire
       Good one and I say she looks like Emma Stone and my wife says no way. Who’s right?

  6. LizSetsFire

    November 9, 2012 at 12:55 pm

    I cry at a lot of commercials. I blame it on my vagina.

  7. BadNewsJeff

    November 9, 2012 at 12:55 pm

    I hate commercials, and I especially hate this type.  They try to tap into the viewer’s deepest emotion, then at the very end they slap their brand up on the screen.  You think it has no effect on you, that you’re no rube?  It’s not your conscious mind they are targeting, but rather your subconscious.  I think one day we will see that so many of our (relatively) new emotional and ADD type problems that we are seeing in kids can be attributed to (or at least added to by) the emotional onslaught they face from commercials.  One commercial break might make a kid happy, scared, laugh, happy again, then jealous.  I don’t think we are equipped to handle these quick 30 second swings, especially not when we are younger and more easily influenced by what we see.

  8. c_ocobean

    November 9, 2012 at 12:57 pm

    any commercial that shows animals in distress will make me weep like Obama-

  9. galactictraveler

    November 9, 2012 at 1:06 pm

    Black Earl will cry at any Febreze commercial !

    • turfgrass64

      November 10, 2012 at 1:45 pm

      @galactictraveler or faint!

  10. justForRon0Fez

    November 9, 2012 at 1:09 pm

    i’d laugh if at the end of the hallmark commercial, one of his bunkmates screamed “shut the fuck up man!”

    • DeathProof

      November 9, 2012 at 1:34 pm

      @justForRon0Fez Then they all put soap into their socks and start swinging. Hoo-rah!

  11. justForRon0Fez

    November 9, 2012 at 1:12 pm

    Dear Sophie,
      I put hundreds of images and videos of you on the internet without your consent.  They’ll be there forever, and you’ll have no control over it.
     
    Love,
      Dad

  12. BigMike2012

    November 9, 2012 at 1:12 pm

    Awww, Did the CRY BABY CENTAUR shed some tears ??…………I’m sure he did. Then he change his GIANT Centaur Tampon.

  13. edrooney

    November 9, 2012 at 1:16 pm

    Budweiser Clydesdale commercial Super Bowl 2002.  I can’t even pull it up now and watch it because I’ll be a godammed wreck by the end of it.

  14. DeathProof

    November 9, 2012 at 1:36 pm

    My life is so miserable, these actually cheered me up!

  15. Docintoxicated

    November 9, 2012 at 2:13 pm

    Every time I see a commercial for A new Tyler Perry movie or Honey Boo Boo I shed a tear for humanity.

  16. Evboat

    November 9, 2012 at 3:00 pm

    The Pfizer graffiti one always gets me.
    http://m.youtube.com/watch?v=K6fSETphe4A

  17. Evboat

    November 9, 2012 at 3:03 pm

    • Evboat

      November 9, 2012 at 4:22 pm

      I’ll. fuck

  18. edrooney

    November 9, 2012 at 4:01 pm

    I found the Budwieser Clydsdale Super Bowl 2002 commercial.  I’ll look rediculous walking out of work if I watch it now.  http://www.youtube.com/watch?v=p4yfivS8SWs

  19. Recyclerz

    November 9, 2012 at 6:07 pm

    President Obama must have seen these before he gave that speech to his campaign staff yesterday.

  20. FLprodivider66

    November 9, 2012 at 6:49 pm

    These marketing firms are not stupid when it comes to feeding off of peoples emotions to sell a product (shakes head in disgust..) :

  21. yotaruvegeta

    November 11, 2012 at 12:36 pm

    What about this? http://youtu.be/lZqrG1bdGtg

  22. ray57

    November 15, 2012 at 12:46 pm

    those geico commercials make me want to kill. anyone else?

    • Hepcat22

      December 20, 2012 at 9:41 pm

      @ray57
       I like the Allstate Mayhem guy.  Wish he would walk along, step on the gekko and kick it over into the ditch.