Sharknado, Hype, And Twitter

sharknadoWith all the coverage on news shows, radio shows, and the tweets leading up to it’s airing, you’d think “Sharknado” scored record ratings Thursday night. As a matter of fact, with more than 600,000 tweets during primetime (that’s two tweets for every three humans), it surely had to be a blockbuster.

Um, no.

In fact, only one million people watched “Sharknado”, and SyFy scored a 0.4 in the 18-49 demo. According to Bloomberg Business’ Claire Suddath, that’s not only a TV bust, but “[m]ost Syfy originals have an average viewership of 1.5 million people, with some getting twice that.” The Atlantic compared the twitter and viewership numbers of “Sharknado” to the Red Wedding episode of “Game of Thrones”

Read more at theatlantic.com.