Everyone knows the old stereotype that Canadians are always nice. Well, it looks like that trait even carries over to their giant corporations. Bell Canada, a Canadian telecommunications company, is preparing to host its seventh annual Bell Let’s Talk Day, a day in which people are encouraged to discuss and seek help for mental illness in an effort to break the stigma surrounding the difficult topic. This year, the company is collaborating yet again with Howie Mandel to help bring some increased awareness to the big day.
Mandel is a frequent collaborator with the Let’s Talk initiative, and for good reason. Mandel himself famously suffers from mysophobia, which is an extreme fear of germs. The comedian has experienced the effects of the condition his whole life, but due to the stigma around mental health treatment, didn’t receive help for it until well into adulthood. It is that stigma that Mandel and Bell hope to break, and that’s where the Let’s Talk initiative comes in.
On Wednesday, January 25th, Mandel will sit down with Canadian TV personality Melissa Grelo for the Howie Mandel: A Bell Let’s Talk Day Special, an interview in which Mandel — along with his son, Alex — will openly discuss his struggles with mental health and how he and his family have learned to cope with it. In addition to the interview, Bell will run their fundraiser yet again; All day long, people’s texts, phone calls and hashtags will help the cause. Bell has committed, as they do every year, to donating five cents for each text/phone call that their customers make; what’s more, non-Bell customers can get in on the action too, as any tweet or Facebook post that uses the hashtag #BellLetsTalk will also contribute five cents to the pot.
Last year, Bell raised over $6.2 million over the course of the day, bringing their total funds raised to $79,919,178.55. That’s a lot of texting and social media’ing, and it’s all for a good cause!
For more information on Bell Let’s Talk Day, check out their website.