Facebook to Produce Original Series, Starting with Nicole Byers Project


It’s been in the works for a while now, but Facebook looks poised to finally throw its hat into the production ring, with the news today that the company will soon begin producing its own original, TV-quality series. Along with reality competition series Last State Standing, Facebook is also in talks to pick up the short-lived former MTV show *Loosely Exactly Nicole.

*Loosely Exactly Nicole is a family-friendly comedy series based on the life and times of Nicole Byer, a fan favorite from MTV’s talking head show Girl Code. The show was cancelled after one season due to low viewership, although that doesn’t seem to phase Mark Zuckerberg and company. Facebook is trying to bring some life to their new video tab, and hope to do so through both short-form videos and TV-quality shows like Byers’, which they hope will pull in big numbers, both in viewership and ad revenue. In an effort to keep the show authentic, Facebook has arranged for most of the cast and all of the creative team from the show’s previous iteration to come onboard for the new version.

*Loosely Exactly Nicole and Last State Standing are both what Facebook is calling “hero projects” for the service, owing that to the estimated six-figure-per-episode cost of production that the company is anticipating. The cost will ensure that the shows are not only high-quality, but also completely owned by Facebook, so they will have total control over distribution.

Judging by the sheer amount of streaming and mobile video content that is viewed on a daily basis in today’s world, Facebook likely has a good formula here, though only time will tell if this investment will pay off.

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Bill Tressler

Bill is a writer and comedy enthusiast from New York. An avid gamer and podcast fan, he strives to always toe the line between charming irreverence and grating honesty.