Did Hipster Tech Really Save the Obama Campaign?

Obama field organizers will be studied by every future campaign.

The new analysts did something unheard of by profiling and targeting unlikely voters. That transformed registration from a passive activity — sitting at a folding table in a supermarket parking lot — into something active and much more efficient.

Mitt Romney is still flat footed and in shock that he lost a race that he honestly believed was his.

Read more at wired.com.