Coke Wants To Sell You Milk At Twice The Price
People are buying less soda, so Coca-Cola hopes they will start buying more milk. Really expensive milk. A Coke exec talked about the company’s new plan at a conference last week, he calls it “a milk that’s premiumized and tastes better and we’ll charge twice as much for it as the milk we’re used to buying”. By “premiumized”, Coke means their new milk will contain 50% more protein and 30% less sugar and be lactose-free. And if they can cut out the cows altogether, then they’ll really make a profit.
Read more at usatoday.com
Read More Stories From the IB Wire
.
.