Branded Content: A History Revealed


If you thought Branded Content was a modern phenomenon, you don’t know your history.

A new short film from the comedic minds at Above Average helps you see what you’ve been missing. Find out which artistic masterpiece was created to shill shorts or as they were originally called, “small pants?” And learn the real purpose behind Michaelangelo’s masterpiece “David”? Just what was Magritte pushing? And how did the Apollo 13 accident change the course of the history of smoking.

The piece debuted Sundance this week as part of the “Brand Storytelling At Sundance Film Festival” event. Brand Storytelling is an invitation-only event for brand marketers, advertising agencies, production studios, talent agencies and media companies.

Above Average is a digital-first entertainment company that creates and distributes award-winning comedy programming for platforms, brands and fans. Guided by a creator-first philosophy, the company works with the industry’s top comedians and celebrities, as well as rising stars of tomorrow – from Alec Baldwin and Vanessa Bayer to Liza Koshy. Above Average partners with leading networks and media companies including Comedy Central, go90, IFC, NBC, TBS, truTV and YouTube Red, and brands such as Pepsi, Marriott and Chex Mix, to bring world class comedy content of all formats to audiences across digital devices, TV screens and social media.

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