Get Even Drunker Off Beer
While Budweiser is trying to pull out of Flight, they’re releasing a new high alcohol content beer early next year, called Black Crown. They’re timing it to launch with some Superbowl commercials to alert everyone who is drunk already that they can pound more, newer, beers later on. Bud has been pushing their new Bud Light Platinum for the last year, their higher alcohol Bud Light. Looks like their strategy against everyone other beer company out there is to just get everyone more blitzed, though that hasn’t really worked for the high gravity malt liquors.
Found on adage.com.